Sebastián brings 25+ years of commercial expertise spanning strategy to execution for leading CPG organizations, including AC Nielsen, Clorox, and Danone, across Latin America and the U.S. A seasoned business leader, he has built a reputation for transforming complex market dynamics into actionable strategies that drive sustainable growth and profitability.

 

Sebastián's core expertise lies in Revenue Growth Management (RGM), Category Strategy, and Market Intelligence—developed through years of leading large cross-functional teams and managing multimillion-dollar budgets for multinational organizations. His work consistently translates insights into strategic execution, helping brands strengthen competitive positioning and maximize revenue opportunities.

 

His main career highlights include:

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• As Founder and Principal at Bold Strategic Partners, Sebastián consult with global and regional brands on unlocking growth through data-driven insights, strategic execution, and RGM frameworks.

• At The Clorox Company, he led the Commercial Strategy and Revenue Management function, driving initiatives that significantly improved margins and strengthened Clorox’s competitive position in Latin America.

• At Danone, he served as Regional Head of Category Strategy and Shopper Insights, shaping go-to-market strategies across key business units and driving category growth initiatives throughout Latin America.

• Early in his career at AC Nielsen, he developed deep expertise in market intelligence and consumer insights, helping leading FMCG brands translate data into measurable business impact.

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Sebastián is currently a Strategic Advisor at Strat Up International, where he advises on go-to-market strategies, commercial execution, and revenue growth management capabilities. He is the Founder & CEO of Bold Strategic Partners, a consulting firm focused on helping companies unlock growth through smarter commercialization and better market execution.

 

He holds a degree in Business Administration and lives in Buenos Aires, Argentina with his wife and five children.