Ivan brings 25+ years of experience as a successful entrepreneur and an executive with a proven track record in international companies in Food & Beverages, Beer, Wine & Spirits, and retail in the USA, Mexico, and Spain. Including leading brands such as Starbucks, Miller-Coors, Jose Cuervo, 3M, PPG Comex, and Grupo LALA. 

 

His areas of expertise are marketing, branding, communications, and digital transformation strategies. Ivan has a unique profile that encompasses a combination of Global and local companies, public, private, and family-owned. Success case stories, including new product launching, channel development, brand repositioning, and international expansions. 

 

He is a board member and advisor of several companies, a certified coach and trainer, and a recognized speaker.

 

His carrier highlights include:

-Revitalizing growth and international expansion as VP of Marketing of PPG Comex (LATAM)

-Accelerated growth and brand consolidation as Marketing and Sales Director of Starbucks coffee (Mexico)

-Relaunching of the Beer Premium portfolio in the Hispanic US market achieving double-digit growth as Strategy and Marketing Director of Miller-Coors (USA)

- 5X growth and more than 20 new product launchings as CMO of Grupo Lala

 

Ivan is Founder and Managing Partner of Expert voices (consulting firm), Increnta (Digital transformation agency), and Icono (Entertainment and talent management firm)

 

He holds a bachelor’s degree in Business and Marketing from ITESM CEM and post-graduate degrees in Finance and international business from the University of Miami and the Netherlands business school.